Tinybeans
Curating the memories that help families grow and thrive
Brief
As a leading photo and curation platform, Tinybeans empowers families to save and share their children’s photos and videos. Following a merger with Red Tricycle, the platform needed to be expanded to include editorial and localized event content. These drivers became the genesis for launching a new parent-focused hub that delivered a rich, personalized, single-subscription service built around content and community.
Deliverables
- Product and editorial website
- Online advertising framework
- Design system
- Built on WordPress
Role
- Digital strategy
- UX and creative direction
Approach
As part of the Red Tricycle acquisition, we needed to integrate hundreds of parent- and kid-friendly articles, things to do, and events into a cohesive editorial product. We organized them into a flexible architecture that enabled easy browsing, discovery, and continued growth as the editorial library expanded.
The personalizable editorial experience was designed to evolve as families grew and kids matured, staying relevant and keeping parents coming back. Alongside a streamlined navigation system, faceted search provided quick access to local events and places to visit for the coming weekend or a holiday family getaway.
Creating an account allowed parents to add family members and specify their own and their children’s interests. Parents could save editorial content, events, and searches for easy reference later, making Tinybeans a parent’s go-to personal activity and educational Rolodex.
As part of the online advertising re-platforming, a rich media ad template system provided a value-added experience for advertisers who wanted a more dynamic way to reach Tinybeans’ audiences.
