Tria Beauty
Clinical beauty meets next-generation commerce
Brief
Fierce competition was draining the market share of Tria Beauty’s anti-aging and skincare products, including hair removal and acne treatment solutions. The primary focus of the digital ecosystem refresh aimed to address these dynamics by attracting a younger demographic and reestablishing Tria Beauty as the leading brand for beauty devices and skincare for women of all ages.
Details
- eCommerce website
- Social media campaign
- Design system
- Built on AEM and Adobe Commerce
Role
- Digital strategy
- UX and creative direction
Approach
Adobe Commerce gave customers a more personalized, streamlined, and engaging shopping experience. The design approach leveraged these capabilities by simplifying product navigation and purchasing, so customers could quickly find their favorite products and discover new ones. The design language conveyed a more modern sensibility, appealing to a younger demographic.
Starting on the home page, we integrated feeds for the product social campaign, #myTRIAsuccess, throughout the web experience to showcase real-life customer experiences and encourage engagement across social platforms. For Tria’s teen-focused acne products, we launched a social media campaign, #BlueLight, to engage a socially active audience and expand reach into a new demographic.
Videos brought the products to life through real-world scenarios and customer testimonials, making the discovery process informative and interactive.
Every step of the purchasing process was refined to reduce drop-offs, making the experience more efficient for repeat buyers while promoting product discovery and customer reviews to drive advocacy.
The purchase flow culminated in a streamlined checkout process that encouraged repeat purchases and fueled customer advocacy for the product line.
