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A unique breed
of designer

Strategic XD built to transform brands and the world

From health to tech, I draw on my distinctive spin on strategy and design to help companies of every size bootstrap their digital experiences to inspire and motivate audiences. Over the course of my career, I have led cross-functional teams on everything from scrappy startup brand launches to defining digital product ecosystems for the enterprise. 

Strategy
Brand, content, product, social media, SEO
UX
Audience and competitive insights, audience sentiment analysis, workshopping, experience mapping, wireframing, prototyping, user testing
Visual & UI
Brand identity, corporate and product websites, web and native apps, demand generation and advertising, social media campaigns, motion design, design systems
AI
Agent setup, workflow optimization, creative concepting, content development, governance
Manage
Agency operations, business development, mentorship, project management, technical strategy

Collaborations with startups to the enterprise

Adobe
Aerogen
Alliance for Cancer Gene Therapy
Apple
BioMarin
Charles Schwab
Citrix
DocuSign
Exelixis
Genentech
Google
iRhythm
Medtronic
Novartis
Novo Nordisk
SteadyMD
Tinybeans
Tria
UCSF
Adobe
Aerogen
Alliance for Cancer Gene Therapy
Apple
BioMarin
Charles Schwab
Citrix
DocuSign
Exelixis
Genentech
Google
iRhythm
Medtronic
Novartis
Novo Nordisk
SteadyMD
Tinybeans
Tria
UCSF
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A holistic approach that drives measurable impact across the digital ecosystem

I have collaborated with forward-thinking companies on everything from apps that streamline business workflows to clinical trial recruitment programs to new ways to treat disease through AI, inspiring creative teams and delivering hard-hitting creative that drives growth and substantive change.

Highlights

Adobe
Partnered with Adobe to integrate EchoSign’s digital marketing and application UI into Acrobat’s product architecture.

Apple Retail
Built an on-site agency design team at Apple to support global eCommerce and product fulfillment experiences on web, iOS, and macOS platforms.

Apple Health
Managed the UX and design strategy for Apple’s ResearchKit, the world’s first crowdsourced clinical study iOS platform, now used by over 25 research institutions worldwide.

Charles Schwab
Led the design development of a digital lead generation campaign for the launch of Charles Schwab Bank across US markets.

DocuSign
Revamped the UI and visual design language for DocuSign’s eSignature app across web and native platforms, increasing customers and revenue while helping establish partnerships with SalesForce, Microsoft, and Google.

Genentech
Reimagined the UX and UI design systems for Genentech’s customer-facing product websites and emails as part of a re-platforming onto Adobe Experience Manager.

Medtronic
Developed the digital strategy and design for the global launch of Medtronic’s Endeavor Drug-Eluting Stents (DES) product line across digital channels.

Recognition

Digital Health Awards
SteadyMD (Corporate Website)

The Webby Awards
Genentech (MS Voice Campaign), Nom Nom Paleo (iPad App)

Manny Awards
Genentech (MS Voice Campaign)

DTC Perspectives
BioMarin (PKU & Me Campaign), Genentech (HERConnection RM Program)

MM+M Awards
BioMarin (PKU & Me Campaign), Genentech (HERConnection RM Program)

Microsoft Dev Partner of the Year
DocuSign

eHealthcare Leadership Award
Epilepsy.com (Patient Portal)

HCMA InAwe
Entelos (Brand Identity), Medtronic (Endeavor Digital Campaign)