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A unique breed
of designer

Strategic XD built to transform brands and the world

From health to tech, my distinctive approach to strategy and design has empowered companies of all sizes to reimagine their digital experiences and captivate audiences. Throughout my career, I’ve led creative teams in service of this vision—from scrappy startup brand launches to defining enterprise-scale product ecosystems.

Strategy
Brand, content, product
UX
Audience and competitive insights, audience sentiment analysis, experience mapping, wireframing, prototyping, user testing 
Visual & UI
Brand identity, product websites, web and native apps, digital demand generation, motion design, design systems 
AI
Agentic workflow optimization, creative concepting, content development, governance 
Manage
Team mentorship, studio operations, project management, technical strategy and oversight 

Collaborations with startups to the enterprise

Adobe
Aerogen
Alliance for Cancer Gene Therapy
Apple
BioMarin
Charles Schwab
Citrix
DocuSign
Exelixis
Genentech
Google
iRhythm
Medtronic
Novartis
Novo Nordisk
SteadyMD
Tinybeans
Tria
UCSF
Adobe
Aerogen
Alliance for Cancer Gene Therapy
Apple
BioMarin
Charles Schwab
Citrix
DocuSign
Exelixis
Genentech
Google
iRhythm
Medtronic
Novartis
Novo Nordisk
SteadyMD
Tinybeans
Tria
UCSF
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A holistic approach that drives measurable impact across the digital ecosystem

Long-term collaborations with mission-focused companies has led to enterprise apps that streamline workflows, clinical trial recruitment platforms that revolutionize the way disease is treated, to trailblazing AI-enabled diagnostic devices that empower clinicans and patients—energizing audiences and delivering measurable impact.

Highlights

Adobe
Following the acquisition of EchoSign, integrated the brand into Acrobat’s digital marketing and application architecture.

Apple Retail
Hired and managed an on‑site agency team of designers at Apple supporting global eCommerce and product‑fulfillment experiences across web, iOS, and macOS.

Apple Health
Managed the UX and design strategy for Apple’s ResearchKit, the world’s first crowdsourced clinical study iOS platform, now used by over 25 research institutions.

Charles Schwab
Led the design development of a digital lead generation campaign for the launch of Charles Schwab Bank across U.S. markets.

Citrix
Drove the UX strategy and execution for the launch of a global enterprise B2B brand awareness and lead generation campaign in partnership with the Red Bull Racing Team.

DocuSign
Revamped the UI and visual design language for DocuSign’s eSignature app across web and native platforms, increasing customers and revenue while helping establish partnerships with SalesForce, Microsoft, and Google.

Genentech
Reimagined the UX and UI design systems for Genentech’s customer-facing product websites, applications, and emails as part of a re-platforming onto AEM.

Medtronic
Digital strategy and design leadership for the global launch of Medtronic’s Endeavor drug-eluting stents product line across digital lead generation channels.

Recognition

Digital Health Awards
SteadyMD (Corporate Website)

The Webby Awards
Genentech (MS Voice Campaign), Nom Nom Paleo (iPad App)

Manny Awards
Genentech (MS Voice Campaign)

DTC Perspectives
BioMarin (PKU & Me Campaign), Genentech (HERConnection RM Program)

MM+M Awards
BioMarin (PKU & Me Campaign), Genentech (HERConnection RM Program)

Microsoft Dev Partner of the Year
DocuSign

eHealthcare Leadership Award
Epilepsy.com (Patient Portal)

HCMA InAwe
Entelos (Brand Identity), Medtronic (Endeavor Digital Campaign)