SteadyMD
Lead generation for better telehealth outcomes
Brief
SteadyMD is a leading telehealth provider offering a HIPAA-compliant video chat platform for patients to interact with healthcare professionals. Initially focused on marketing directly to patients, SteadyMD pivoted to a B2B model to sell its white-labeled platform to enterprises of all sizes. This strategic shift necessitated a new lead-generation strategy and the creation of an extensible technology framework.
Details
- Corporate and product website
- Lead generation landing pages
- Built on WordPress and HubSpot
Role
- UX strategy
- Technical strategy and oversight
- Program management
Approach
The technical infrastructure underwent a radical transformation, delivering an immersive, multifaceted product-storytelling experience alongside robust lead-generation capabilities.
Landing pages offered a versatile foundation for marketing through organic and paid search channels, effectively targeting and funneling enterprise customers into the sales pipeline. Analytics and A/B testing helped improve engagement and conversion rates, providing deeper insights to inform future eMarketing campaigns and initiatives.
Beyond extensibility, the website’s technical strategy focused on a dynamic front-end implementation that enhanced the product’s value to the enterprise and its ability to integrate seamlessly with diverse IT infrastructures, demonstrating its broad applicability.
Clinician narratives were woven throughout the website, bringing their unique perspectives to life and actively supporting clinical expansion and strategic recruitment efforts for doctors, nurses, and mental health professionals.
