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A unique breed
of designer

Crafting brands worth believing in

From health to tech, my approach to strategy and design has empowered companies to reimagine their digital experiences and captivate audiences. Throughout my career, I’ve led creative teams in service of this vision—from scrappy startup brand launches to defining and building enterprise digital product ecosystems.

Strategy
Brand, content, product
UX
Audience and competitive insights, experience mapping, wireframing, user testing 
Visual & UI
Brand identity, product websites, web and native apps, demand generation, motion, design systems 
AI
Agentic workflow optimization, UX and creative concepting, prototyping, content dev, governance 
Manage
Team mentorship, studio operations, project management, technical strategy and oversight 

Across health and tech, from startups to the enterprise

Adobe
Aerogen
Alliance for Cancer Gene Therapy
Apple
BioMarin
Charles Schwab
Citrix
DocuSign
Exelixis
Genentech
Google
iRhythm
Medtronic
Novartis
Novo Nordisk
SteadyMD
Tinybeans
Tria
UCSF
Adobe
Aerogen
Alliance for Cancer Gene Therapy
Apple
BioMarin
Charles Schwab
Citrix
DocuSign
Exelixis
Genentech
Google
iRhythm
Medtronic
Novartis
Novo Nordisk
SteadyMD
Tinybeans
Tria
UCSF
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Highlights

Adobe
Following Adobe’s acquisition of EchoSign, integrated the brand into Acrobat’s digital marketing and application architecture.

Apple Retail
Hired and managed an on-site agency team of designers at Apple, supporting global eCommerce and product-fulfillment experiences across web and iOS, including pattern and component management for a multi-team product org.

Apple Health
Led the digital strategy and design development of Apple’s ResearchKit, the world’s first crowdsourced clinical-study iOS platform.

Charles Schwab
Led the design development of a digital lead generation campaign for the launch of Charles Schwab Bank across U.S. markets.

Citrix
Drove the UX strategy and execution for the launch of a global enterprise B2B brand awareness and lead generation campaign in partnership with the Red Bull Racing Team.

DocuSign
Revamped the UI and design language for DocuSign’s brand and eSignature app across web and native platforms, increasing customers and revenue while helping establish partnerships with SalesForce, Microsoft, and Google.

Genentech
Reimagined the UX and UI design systems for Genentech’s customer-facing product websites, applications, and emails as part of a re-platforming to AEM.

Medtronic
Digital strategy and design leadership for the global launch of Medtronic’s Endeavor drug-eluting stents product line across digital lead generation channels.

Recognition

Digital Health Awards
SteadyMD

The Webby Awards
Genentech, Nom Nom Paleo

Manny Awards
Genentech

DTC Perspectives
BioMarin, Genentech

MM+M Awards
BioMarin, Genentech

Microsoft Dev Partner of the Year
DocuSign

eHealthcare Leadership Award
Epilepsy.com

HCMA InAwe
Entelos, Medtronic