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A unique breed
of designer

Supporting brands worth believing in

From health to tech, my approach to strategy and design has empowered companies to reimagine their digital experiences and captivate audiences. Throughout my career, I’ve led creative teams to deliver on that vision, from scrappy startup launches to global digital product ecosystems.

Strategy
Brand, content, product
UX
Audience and competitive insights, experience mapping, wireframing, user testing 
Visual & UI
Brand identity, product websites, web and native apps, demand generation, motion, design systems 
AI
Agentic workflows for UX and creative concepting, prototyping, content dev, governance 
Manage
Team mentorship, studio operations, project management, technical strategy and oversight 

High impact, from startups to the enterprise

Adobe
Aerogen
Alliance for Cancer Gene Therapy
Apple
BioMarin
Charles Schwab
Citrix
DocuSign
Exelixis
Genentech
Google
iRhythm
Medtronic
Novartis
Novo Nordisk
SteadyMD
Tinybeans
Tria
UCSF
Adobe
Aerogen
Alliance for Cancer Gene Therapy
Apple
BioMarin
Charles Schwab
Citrix
DocuSign
Exelixis
Genentech
Google
iRhythm
Medtronic
Novartis
Novo Nordisk
SteadyMD
Tinybeans
Tria
UCSF
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Highlights

Adobe
Integrated EchoSign’s web experience and digital marketing into the Adobe Acrobat brand system. Within two years of the acquisition, the platform processed 50 million agreements and gained significant market share.

Apple Retail
Built and scaled an on-site agency design team at Apple, shipping a web and iOS global partner financing platform and AI-enhanced partner onboarding experience for the Apple Online Store across more than 38 geos.

Apple Health
Defined the UX and design framework for Apple’s ResearchKit-based medical research iOS app platform. At launch, the program enrolled 60,000+ participants and is now used by more than 45 research and academic institutions.

Charles Schwab
Led design for Charles Schwab Bank’s U.S. debut launch campaign. After the launch, the bank grew its assets from $11.4B to $38B+ in its first two years.

Citrix
Directed UX strategy and execution for Citrix’s global B2B awareness and lead-generation campaign with Red Bull Racing, which highlighted Citrix becoming the team’s official innovation partner.

DocuSign
Revamped the eSignature app design language across web, iOS, and Android, growing the platform from 37M to 48M users and expanding to 188 countries.

Genentech
Reimagined Genentech’s design system across 24+ brand websites, enterprise applications, and email as part of a re-platforming to AEM. Launched multiple new brands on the platform, including OCREVUS, Genentech’s first MS therapy, which passed $1B in sales in its first year.

Medtronic
Set the digital strategy and design direction for the global launch of Medtronic’s Endeavor stent. It captured 20%+ of the U.S. market in its first quarter.

Recognition

Digital Health Awards
SteadyMD

The Webby Awards
Genentech, Nom Nom Paleo

Manny Awards
Genentech

DTC Perspectives
BioMarin, Genentech

MM+M Awards
BioMarin, Genentech

Microsoft Dev Partner of the Year
DocuSign

eHealthcare Leadership Award
Epilepsy.com

HCMA InAwe
Entelos, Medtronic

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