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A unique breed
of designer

Strategic XD built to transform brands and the world

From health to tech, my distinctive spin on strategy and design helps companies of every size bootstrap digital experiences to captivate and motivate their audiences. Over the course of my career, I have led creative teams in support of this vision, from scrappy startup brand launches to defining digital product ecosystems for the enterprise.

Strategy
Brand, content, product
UX
Audience and competitive insights, audience sentiment analysis, workshopping, experience mapping, wireframing, prototyping, user testing
Visual & UI
Brand identity, corporate and product websites, web and native apps, digital demand generation and advertising, social media campaigns, motion design, design systems
AI
Agent setup, workflow optimization, creative concepting, content development, governance
Manage
Agency operations, business development, mentorship, project management, technical strategy

Collaborations with startups to the enterprise

Adobe
Aerogen
Alliance for Cancer Gene Therapy
Apple
BioMarin
Charles Schwab
Citrix
DocuSign
Exelixis
Genentech
Google
iRhythm
Medtronic
Novartis
Novo Nordisk
SteadyMD
Tinybeans
Tria
UCSF
Adobe
Aerogen
Alliance for Cancer Gene Therapy
Apple
BioMarin
Charles Schwab
Citrix
DocuSign
Exelixis
Genentech
Google
iRhythm
Medtronic
Novartis
Novo Nordisk
SteadyMD
Tinybeans
Tria
UCSF
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A holistic approach that drives measurable impact across the digital ecosystem

Partnering with these forward-thinking organizations has brought to life everything from workflow-enhancing apps to clinical trial recruitment campaigns to pioneering AI-driven diagnostic medical devices, inspiring creative teams and driving meaningful transformations.

Highlights

Adobe
Following the acquisition of EchoSign, integrated the new brand into Acrobat’s digital marketing and application UI architecture.

Apple Retail
Built an on-site agency design team at Apple to support global eCommerce and product fulfillment experiences on web, iOS, and macOS platforms.

Apple Health
Managed the UX and design strategy for Apple’s ResearchKit, the world’s first crowdsourced clinical study iOS platform, now used by over 25 research institutions worldwide.

Charles Schwab
Led the design development of a digital lead generation campaign for the launch of Charles Schwab Bank across US markets.

Citrix
Drove the UX strategy and execution for the launch of a global enterprise B2B brand awareness and lead generation campaign in partnership with the Red Bull Racing Team.

DocuSign
Revamped the UI and visual design language for DocuSign’s eSignature app across web and native platforms, increasing customers and revenue while helping establish partnerships with SalesForce, Microsoft, and Google.

Genentech
Reimagined the UX and UI design systems for Genentech’s customer-facing product websites and emails as part of a re-platforming onto Adobe Experience Manager.

Medtronic
Developed the digital strategy and design for the global launch of Medtronic’s Endeavor Drug-Eluting Stents (DES) product line across digital channels.

Recognition

Digital Health Awards
SteadyMD (Corporate Website)

The Webby Awards
Genentech (MS Voice Campaign), Nom Nom Paleo (iPad App)

Manny Awards
Genentech (MS Voice Campaign)

DTC Perspectives
BioMarin (PKU & Me Campaign), Genentech (HERConnection RM Program)

MM+M Awards
BioMarin (PKU & Me Campaign), Genentech (HERConnection RM Program)

Microsoft Dev Partner of the Year
DocuSign

eHealthcare Leadership Award
Epilepsy.com (Patient Portal)

HCMA InAwe
Entelos (Brand Identity), Medtronic (Endeavor Digital Campaign)